Annoushka’s Garden Party campaign marked the brand’s 10-year anniversary with a distinctly British visual world inspired by topiary gardens and summer elegance. I supported the launch of the new jewellery collection through art direction, social media campaign design, and the creation of a bespoke digital screen for Harrods’ Hans Crescent escalator.

A maze-inspired ring became the creative starting point, shaping a signature motif drawn from garden labyrinths and sculpted hedges. I paired this with a rich green palette and warm metallic accents to mirror the jewellery’s gold tones, creating a look that felt polished, modern, and celebratory, designed to work seamlessly across film, digital, and in-store placement.