For Austy Lee’s pop-up at Harrods, I developed a visual concept that translated the intensity of his jewellery into an immersive kaleidoscopic world. Using close-up details of the pieces, I created repeating compositions that amplified colour, symmetry, and scale, echoing the jewellery’s psychedelic energy.

I led the art direction of the photoshoot and designed assets for the pop-up, website, email campaign, and print, ensuring a cohesive visual language across all touchpoints.