BESCONI
Besconi is a design-led home brand creating limited collections that turn everyday objects into pieces of living art. Rooted in local artisanship, the brand celebrates craftsmanship, materiality, and the small details that bring warmth and character to a space.
The identity blends heritage with a contemporary sensibility through a palette inspired by Ancient Egypt. Yellow references the sun, eternity, and the divine, while red brings energy and vitality, with a hint of bold contrast. Soft cream tones nod to the traditional depiction of women in Ancient Egyptian art and subtly reflect the brand’s female founder, Sherine, adding balance and a human touch to a visual world that feels both timeless and modern.
November 2018
Cairo
Frescobol paddle bag + Business cards
Brand stationery
Foldable flyer