Atelier Gourmet is a French-inspired pâtisserie in New Cairo, blending classic French pastries with an Egyptian twist. I built the identity from the layered visuals of Cairo streets, bold colour, playful pattern, tiled texture, and the graphic energy of signage.

The palette takes red and blue from the French flag, warmed with orange and yellow tones that feel instantly Egypt-coded. Pattern becomes a signature too, echoing the world of premium French packaging where motifs create instant recognition. The result is a visual language that feels both luxury and fresh, refined, joyful, and unmistakably Cairo.